ADOTAS EXCLUSIVE — Mochi Media was founded three years ago and has since been allowing the ever-growing industry of online [...] More...
ADOTAS EXCLUSIVE — Online video has grown into a staple of the internet surfing/researching experience, this we know. However, the [...] More...
ADOTAS EXCLUSIVE — I grew up during the PC Internet advertising revolution. I remember the early years, going to Circuit City [...] More...
ADOTAS EXCLUSIVE — during normal times, New Year’s resolutions tend to revolve around personal commitments – losing weight, managing debt, reducing stress, volunteering, etc. But with 2009 shaping up as anything but normal due to the economy, don’t forget to make some professional resolutions or that can help improve your [...] More...
ADOTAS EXCLUSIVE — Over the past few years, the rise of effective audience targeting for online display advertising has received quite a bit of attention from the launch and subsequent growth of audience networks such as Revenue Science , TACODA and Blue Lithium . These networks have shown that effective targeting [...] More...
ADOTAS — Happy holidays online marketers! Sure, the economy is in the tank and layoffs are on the rise. Your 401K is probably a shell of what it used to be. But things could be much worse! We could be in the outdoor or traditional display advertising space…eek! Everyone I talk [...] More...
ADOTAS EXCLUSIVE — As the end of the year approaches, the media and blogosphere have been in overdrive analyzing and predicting what’s in store for the online advertising industry in 2009. The spectrum of opinions have been wide and varied, with the current state of the economy adding to the [...] More...
ADOTAS EXCLUSIVE — I am tired of all of the doom and gloom out there. I understand that the problems in the economy are severe, and that everything is related to everything on a micro and macro-economic level. But I think that there is something we all can do. We can [...] More...
ADOTAS EXCLUSIVE — ’Tis the season to be making lists, checking them twice and finding out who’s been naughty or nice. So in that spirit, I give you my top three thoughts on how an agency-client relationship might get on the naughty list, and how you might be able to [...] More...
ADOTAS EXCLUSIVE — We live in a three-screen world, juggling between cell phones, laptops and flat-screen televisions as we strive to work, communicate, shop and relax. The Internet, once limited to desktop computers or laptops, is now equally at home on cell phones and smart phones, making it easier for [...] More...
Editor Note: A series of contributed stories that look forward to next year. Fanscape founders Larry Weintraub and Terry Dry give their predictions. Other predictions from Adam Wicks Walker, Chief Strategy officer of Hydra. From Chris Aarons, CEO of Buzz Corps, Denise Zimmerman, President & CSO of NetPlus Marketing, and Kevin Barenblat, CEO of [...] More...
ADOTAS EXCLUSIVE — Advertising and marketing executives in companies of all types and sizes all over the world are reconfiguring their advertising spending in order to accommodate tighter budgets, smaller margins for error, and less room for experimentation. All forms of advertising are likely to see a decrease in spending. But [...] More...
ADOTAS – Ominous news about Zango has emerged that is sure to send shockwaves through the interactive advertising industry. *The online media shop will be shutting down its shop in Tel Aviv effective Jan. 15, according to the company. According to a report in a business pub based in Israel, Globes, [...] More...
ADOTAS EXCLUSIVE — There is a stigma associated with online lead generation that has made audiences wary of this industry sector. Pontiflex CEO Zephrin Lasker took some time to speak with Adotas about lead generation and Pontiflex’s history and future. ADOTAS: How did Pontiflex get its start? ZEPHRIN LASKER: Pontiflex started off [...] More...
Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
