ADOTAS EXCLUSIVE — A wide range of opinions exist about mobile Internet advertising and its potential. Depending on whom you [...] More...
ADOTAS EXCLUSIVE — Whether you are a small Internet business, a larger corporation or a venture capital firm, experiencing exponential [...] More...
ADOTAS EXCLUSIVE — Sometimes you experience a new product online, and the penny drops on a whole new understanding of [...] More...
DM CONFIDENTIAL — A few years ago, I remember having a conversation with the folks at affair of ad:tech. At this particular show, they were explaining to me one of the more recently launched products aimed at content owners who wanted to leverage search to drive more visitors. It was [...] More...
ADOTAS EXCLUSIVE — In Part 1 of this series, I argued that real money is being generated by social applications; that some developers of these games are making as much as $5,000 to $10,000 a day; and that there are a slew of developers making more than a million dollars [...] More...
ADOTAS EXCLUSIVE — As marketing strategies span multiple media channels and tactics, there is an abundance of data driving the need to integrate, visualize, and analyze results quickly and efficiently. Marketing dashboards provide an effective vehicle for tracking actual versus planned marketing campaign performance metrics. Additionally, they provide a foundation [...] More...
ADOTAS – The adotas.com Web site reaches approximately 100,000 unique media professionals a month – and we have now released and revamped our job board to be self serve. Job searchers and employers will find the new interface and ease of use much better, you can check out the new board here. ADOTAS’ featured jobs [...] More...
ADOTAS EXCLUSIVE — There has been a lot of wringing of hands and a lot of fuss about whether or not advertising has a place in social networking environments, but the answer is very basic – it all comes down to targeting. In a recent consumer survey conducted by Prospectiv (caveat: [...] More...
ADOTAS EXCLUSIVE — The demand for and widespread usage of popular video sharing sites, communities of interest, social networking and personalization has increased exponentially in the past year. While multimedia services and usage are at all time highs in terms of minutes of use, service providers and content owners are [...] More...
ADOTAS EXCLUSIVE — GlobalSpec is a leading vertical search, information services and e-publishing company that serves the engineering, manufacturing and related scientific and technical market segments. ADOTAS sat down with Angela Hribar, the chief sales and marketing officer of GlobalSpec, to discuss the company’s philosophy and how it is growing [...] More...
ADOTAS EXCLUSIVE — I have a two-year-old daughter who is wonderful and amazing and I love her to death. She also won’t stop talking. I mean, the girl talks in her sleep! My wife and I have been trying to espouse to her the virtues of “being a good conversationalist.” [...] More...
ADOTAS EXCLUSIVE — Roy Shkedi has had an interesting career trajectory — from working for the Intelligence Branch of the IDF to doing equity research at Ofek Securities – and now as the founder and CEO of AlmondNet. As the head of a leading behavioral targeting company, he has a [...] More...
ADOTAS EXCLUSIVE – There are a lot of numbers to follow, so resist the urge to let your eyes glaze over — these are important figures to note when taking stock of your future in Internet marketing. I continually hear and read in the news that the U.S. economy is tumbling [...] More...
ADOTAS EXCLUSIVE — Online and offline direct marketers have been awkwardly servicing the same clients for a long time. As they both look for ways to protect client rosters and gain new share, the need for symbiosis becomes paramount. Should online agencies build partnerships to demonstrate a true appreciation for [...] More...
GlobalSpec: Firing Up the Vertical Search Market ADOTAS EXCLUSIVE — GlobalSpec is a leading vertical search, information services and e-publishing company that serves the engineering, manufacturing and [...] more...
