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Features

The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Email Deliverability: 10 Golden Rules

Written on
August 27th 2008 | David Fowler

ADOTAS EXCLUSIVE — Based on recent statistics, up to 96% of all email is considered spam. Every message you send competes with a very small “deliverability opportunity” to reach the inbox. As there are no industry standards pertaining to deliverability, your message is not guaranteed to be delivered at all. I [...] more...

Infomercials: Revolutionary Political Tool?

Written on
August 27th 2008 | Peter Koeppel

ADOTAS EXCLUSIVE — According to a June 22nd New York Times article by Jim Rutenberg and Christopher Drew, “Senator Barack Obama is drawing up plans for extensive advertising and voter-turnout drives across the nation.”Apparently, that advertising drive has begun and it includes infomercials. According to an August 12th Advertising Age [...] more...

Can 314 Ad Networks Really Thrive?

Written on
August 26th 2008 | Mike Sprouse

ADOTAS EXCLUSIVE — I have heard several industry insiders and experts who closely follow the progress of ad networks approximate recently that there are “hundreds” of them. 200. 300. I’ve even seen 314, written by one bold blogger daring to somehow pinpoint the exact number. When one considers exchanges, affiliate [...] more...

The Mis-Match of Reasonable Expectations, Delivery

Written on
August 26th 2008 | Joelle Gropper Kaufman

ADOTAS EXCLUSIVE — “The campaign is not performing.” This statement sets off alarm bells among sellers of online advertising everywhere. In the simplified world of online advertising, the statement is explored through three questions: • Is the campaign delivering impressions? • [...] more...

Get a 4:1 Payoff at Pricey Trade Shows

Written on
August 25th 2008 | Jeffrey Sage

ADOTAS — Now that you have created your landing page and set up the legal registration of your new affiliate marketing company, you are ready for the money to come flooding in. Think again: there are steps that need to be followed first (covered here in parts 1 and 2). [...] more...

Tools To Tap the Female DIY Market

Written on
August 22nd 2008 | Yvonne DiVita

ADOTAS EXCLUSIVE — You would have to be living under a rock not to recognize the DIY acronym: Do It Yourself. It’s all over the home improvement sites like Home Depot, Lowes, and whatever local store advertises in your hometown. And the net isn’t being shy about it, either. Search [...] more...

Suck Less

Written on
August 22nd 2008 | DM Confidential

DM Confidential — A little more than a year ago, while attending a real estate related conference in New York City, we listened to an enigmatic and none too optimistic professor of economics tell a room full of real estate agents that they should start looking for other work, because [...] more...

How To Not Fail, Flounder or Flop

Written on
August 21st 2008 | Harald Anderson

ADOTAS — The language of the internet is slowly moving to audio and video. Will you resist the change or embrace it? Recently a New York Times study reported that 52% of all online traffic is video related. Have you ever noticed the battle that technology has to go through before it [...] more...

AdMob: Google’s Move Into Mobile Fray Helps Us

Written on
August 21st 2008 | Kathleen

ADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just two years ago. Adotas sat down with Tony Nethercutt, AdMob’s vice president of sales, to see how they got – and plan to stay – at the top of their [...] more...

Panache: Ad Delivery Standards Could Limit Creativity

Written on
August 20th 2008 | Editor

ADOTAS EXCLUSIVE — Online video is an important and innovative tool that advertisers and marketers are still learning how to utilize effectively. But with no current ad delivery standards set across all media players, advertisers are having trouble capitalizing on this technology. Panache is a company that is looking toward [...] more...

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Spotlight

AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...

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