Adotas

Where media buyers start online



News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

Rumors of Steve Jobs’ Demise Greatly Exaggerated

Written on
August 28th 2008 | Kathleen

ADOTAS – He’s not dead after all! Bloomberg News decided to update the Apple chief’s obituary yesterday (probably due to rumors of his ill-health) and accidentally published it – all 17 pages of it. Whoops! It hit the wire, disappeared and then a retraction was sent out. Gawker has the whole [...] more...

Ruling in Suit Against Veoh Gives YouTube Hope

Written on
August 28th 2008 | Kathleen

ADOTAS – Video sites around the country are likely busting open the bubbly at the news that Veoh won its copyright case against adult video producer Io Group. A federal judge in San Jose, California, ruled that the video-sharing site was not liable for copyrighted material from the porn producer [...] more...

SpeedDate Reels in $6M

Written on
August 28th 2008 | Kathleen

ADOTAS – SpeedDate, an online dating destination, raised $6 million in a Series B round of financing, according to TechCrunch. Menlo Ventures led the round. How SpeedDate works: the site provides users with a several 3-minute dates conducted via video, audio and chat. If the date is considered a success by [...] more...

TV Ads To Ape Online Ad Model

Written on
August 27th 2008 | Kathleen

ADOTAS – The TV ad world is ripping a page out of online advertising’s playbook. In the next several years, viewers can look forward to the kind of behavioral targeting and user control that Web surfers currently enjoy (or suffer through, depending on whom you’re speaking with). Forrester Research projected [...] more...

Hulu Faces Stiff Competition from TheWB.com

Written on
August 27th 2008 | Kathleen

ADOTAS – Something fresh from the frog: the WB is undergoing a reincarnation online. The site will show ad-supported seasons of fan faves like “Friends,” “The OC,” “Buffy the Vampire Slayer,” “Angel” and more. But TheWB.com is going further than competitor Hulu by offering a powerful search engine and allowing users [...] more...

Microsoft Sued for Click Fraud

Written on
August 27th 2008 | Kathleen

ADOTAS – Microsoft is joining the ignominious ranks of Google and Yahoo with a click fraud suit of its own, Mediapost reports. An interactive advertiser in Florida, Interactive Retail Management, alleges Microsoft billed it for invalid clicks. The trouble began when Interactive Retail started doing business for the online store alle [...] more...

Lifetime Buys ParentsClick

Written on
August 27th 2008 | Kathleen

ADOTAS – Cue the soaring chick rock: Lifetime Networks has made its first digital acquisition. Lifetime Network has been making a serious push into the online market – and the purchase of ParentsClick Network underlines it. Financial details were not disclosed. The privately held ParentsClick is known for its strong presence [...] more...

Recall Boosted 52% With Contextually Relevant Ads

Written on
August 27th 2008 | Kathleen

ADOTAS – It’s all about the context. That’s the word from Google, which commissioned a study examining the effectiveness of targeted Internet advertising as it relates to brand, messaging and recall. Enquiro, an independent research company, conducted the study. Key findings: • The test readers’ intent to purchase a particular brand, a key [...] more...

Report: Online Advertising Not Affected by Downturn

Written on
August 27th 2008 | Kathleen

ADOTAS – Carat has slashed its spending forecasts for advertising this year and next. Worldwide, it lowers its prediction this year to 4.9% growth (a 1.1% drop). Carat blames the drop on a downward spending trend in the U.S., the U.K., Spain and China. Online advertising emerges unscathed, however: 2008 will [...] more...

InPrivate Could “Undermine the Economies of the Internet”

Written on
August 26th 2008 | Kathleen

ADOTAS – Online advertisers are all atwitter over the latest version of Microsoft’s Internet Explorer browser – and for good reason. While most browsers allow users to browse without ads, the privacy options inherent in the latest version will make it much more difficult for advertisers to reach consumers. One new [...] more...

Next Page »


Spotlight

AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...

Adotas Partnership