Spotlight

The Adotas Internet Advertising Spotlight Section focuses on the leading people and companies of the Internet advertising marketplace. Internet advertising spotlight is an in-depth interview to get behind the blah blah and learn what really makes people and companies tick. Adotas is proud to provide monthly spotlight coverage of Internet advertising people and companies so you can remain informed and competitive.

AdMob: Google’s Move Into Mobile Fray Helps Us

Written on: August 21st 2008 | Kathleen

ADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just two years ago. Adotas sat down with Tony Nethercutt, AdMob’s vice president of sales, to see how they got – and plan to stay – at the top of their [...] more...

Panache: Ad Delivery Standards Could Limit Creativity

Written on: August 20th 2008 | Editor

ADOTAS EXCLUSIVE — Online video is an important and innovative tool that advertisers and marketers are still learning how to utilize effectively. But with no current ad delivery standards set across all media players, advertisers are having trouble capitalizing on this technology. Panache is a company that is looking toward [...] more...

VoodooVox: We’re the DoubleClick of Voice 2.0

Written on: August 14th 2008 | Kathleen

ADOTAS EXCLUSIVE — Adotas sat down with with J. Scott Hamilton, the CEO of VoodooVox to discuss the company’s in-call media advertising program, which involves the targeted insertion of ad-supported audio content into the call stream of any type of phone traffic. VoodooVox aims to make telephony free with its [...] more...

Mochila: A Marketplace That Delivers

Written on: August 11th 2008 | Editor

ADOTAS EXCLUSIVE – Mochila has created the first and only online marketplace for syndicated content from hundreds of content providers. Providing an opportunity for content providers, advertisers and publishers alike, the company has been flourishing at a time when many are at a standstill. CEO Keith McAllister gave ADOTAS some [...] more...

How Sapient Became “The Comeback Kid”

Written on: August 7th 2008 | Kathleen

ADOTAS EXCLUSIVE — Sapient says it is the largest interactive agency in the world. It bills itself as “the only interactive agency to take creativity, strategy, and technology out of silos, and develop a truly blended approach to creating emotionally resonant, online brand experiences.” But things haven’t always been so [...] more...

Acceleration on Catching Digital Marketing’s Third Wave

Written on: August 5th 2008 | Kathleen

ADOTAS EXCLUSIVE – Acceleration offers customized solutions for almost every aspect of the digital advertising world. Essentially, it aims to help its clients get the most from their online marketing technology investments. ADOTAS sat down with Acceleration’s CEO, Jacques van Niekerk, to find out more about how the company has [...] more...

RevResponse: AdSense Ain’t All That

Written on: July 30th 2008 | Editor

ADOTAS EXCLUSIVE — Contextual advertising has been around for about as long as the Internet has been with us. Owned and operated by NetLine, RevResponse has worked hard to make an imprint on the industry. David Fortino, appointed Vice President of Audience Development at NetLine spoke with Adotas about how to [...] more...

Missy Ward on Creating an Affiliate Summit Empire

Written on: July 28th 2008 | Editor

ADOTAS EXCLUSIVE — As marketers and affiliates alike get prepared for Affiliate Summit East, the industry’s largest affiliate networking and educational event, Missy Ward took some time out of her busy schedule to reacquaint ADOTAS with the history of the event and where it’s future lies. ADOTAS: Hi Missy! Affiliate Summit [...] more...

Goodmail: Video-in-Email the Next Goldmine

Written on: July 15th 2008 | Editor

ADOTAS EXCLUSIVE — Email marketing can be both effective and controversial. As a marketer, this is a great opportunity to reach a targeted group of engaged customers. However, you do run the risk of some of your messages getting lost, falling through the cracks or getting spammed. E-mail marketer Goodmail, [...] more...

interCLICK: We Don’t Worry About the Competition

Written on: July 9th 2008 | Editor

ADOTAS EXCLUSIVE — Ad networks are a tricky business. They could turn out to be advertising gold or end up being a flash in the pan for a company. Setting yourself apart is key and many networks are finding that being transparent is the key to longevity. Michael Katz founded [...] more...