Adotas

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affiliate

The Adotas Affiliate Marketing Section focuses on the news and activities of the Internet Affiliate marketing, advertiser and merchant marketplace. Affiliate marketing news encompasses the activities and impact of CPA affiliate merchants, performance based advertisers, and well beyond to the activities of market leaders. Adotas is proud to provide complete coverage of the Affiliate marketing marketplace so you can remain informed and competitive.



Get a 4:1 Payoff at Pricey Trade Shows

Written on
August 25th 2008
Author
Jeffrey Sage

ADOTAS — Now that you have created your landing page and set up the legal registration of your new affiliate marketing company, you are ready for the money to come flooding in. Think again: there are steps that need to be followed first (covered here in parts 1 and 2). [...] more...

Centro Picks Up Real Cities

Written on
August 14th 2008
Author
Kathleen

ADOTAS – Local online advertising buying shop Centro has made a purchase of its own: Real Cities, a local newspaper online rep firm. The acquisition isseen as an attempt to pad out Centro’s local offerings, a sector that is experiencing impressive growth rates. Real Cities was previously owned by The McClatchy [...] more...

MOG Unveils Bloggy Ad Network

Written on
August 12th 2008
Author
Kathleen

ADOTAS – MOG, a music-blogging platform, has launched the MOG Music Network – an ad network for indie music blogs and sites. The network already has more than 30 blogs and site affiliates in place, including Indie Music Filter, Punk Turns 30 and White Folks Get Crunk. Partners can embed widgets [...] more...

Affiliate Summit: Party Preview

Written on
August 8th 2008
Author
Warren Corpus

ADOTAS EXCLUSIVE — Once every so often, a city holds an event so large and spectacular that the entire world watches in awe … an event where the best in the world at their particular field gather in the spirit of camaraderie and brotherhood. This weekend, we find [...] more...

8 Steps to Affiliate Marketing Success

Written on
August 4th 2008
Author
Jeffrey Sage

ADOTAS — Now that you have created your landing page and set up the legal registration of your new affiliate marketing company, you are ready for the money to come flooding in. Think again: there are steps that need to be followed first. In the article, I’ll present you with [...] more...

Missy Ward on Creating an Affiliate Summit Empire

Written on
July 28th 2008
Author
Editor

ADOTAS EXCLUSIVE — As marketers and affiliates alike get prepared for Affiliate Summit East, the industry’s largest affiliate networking and educational event, Missy Ward took some time out of her busy schedule to reacquaint ADOTAS with the history of the event and where it’s future lies. ADOTAS: Hi Missy! Affiliate Summit [...] more...

And The Results Are In

Written on
July 25th 2008
Author
DM News

DM CONFIDENTIAL — A few weeks ago we talked about how the beginning of July marks one of several important dates for those who track financial performance, and this past week, the public companies in our sector report their second quarter numbers. Hearing how public companies do, especially those with [...] more...

The Fatal Flaw of Pay for Performance

Written on
July 23rd 2008
Author
Christopher Dessi

ADOTAS EXCLUSIVE — The Harvard Business Review, however interesting, is not always at the top of my reading list for a seven-hour flight to the U.K. I’m more of an Esquire kind of guy, but I recently relented and forked over the cash for good old HBR (I still bought [...] more...

Media Breakaway Responds to Acquisition Rumor

Written on
July 22nd 2008
Author
Kathleen

ADOTAS – As ADOTAS reported yesterday, rumors were spiraling that Media Breakaway may be for sale – and Ybrant Digital may be buying it – for $100 million. While the company is mum on the details, Steve Richter, the President and General Counsel reached out to ADOTAS to update the [...] more...

Yahoo, MerchantCircle Pen Local Marketing Deal

Written on
July 3rd 2008
Author
Kathleen

ADOTAS – MerchantCircle, an online network of small businesses, has inked a new partnership with Yahoo. Through the deal, MerchantCircle members (numbering about 525,000) will get exclusive access to Yahoo Local online marketing services. MerchantCircle will then promote the services to its affiliate businesses. MerchantCircle was launched in 2005, but it [...] more...