The Adotas Targeted Email Advertising Section focuses on the news and activities of the Internet targeted email advertising marketplace. Targeted email advertising news encompasses the news of email delivery, spam, internet hosts, email ad creative, and well beyond to the activities of market leaders. Adotas is proud to provide complete coverage of the targeted email advertising marketplace so you can remain informed and competitive.
Email Deliverability: 10 Golden Rules
ADOTAS EXCLUSIVE — Based on recent statistics, up to 96% of all email is considered spam. Every message you send competes with a very small “deliverability opportunity” to reach the inbox. As there are no industry standards pertaining to deliverability, your message is not guaranteed to be delivered at all. I [...] more...
Lyris ListManager 10 Delivers
ADOTAS - Lyris Inc. announced today the newest version of its flagship on-premise email marketing engine, Lyris ListManager 10, Delivery Edition. ListManager 10 enables marketers to address their deliverability issues of email marketing as well as minimizes IT involvement for users. Wes Owen, VP of Net Atlantic stated “The most [...] more...
Why Your Digital Reputation Is Important
ADOTAS EXCLUSIVE — If you look up the word “reputation” in the dictionary you will see the following definition; the estimation in which a person or thing is held up. Having a good personal reputation is a goal which we all strive to achieve and is also a direct reflection [...] more...
Local Pages Slashes Click Fraud With Click Forensics
ADOTAS — Click fraud is on the rise – it climbed 16.6% in the last quarter of 2007, according to a recent study by Click Forensics, Inc. But the company, which specializes in click fraud prevention, is hoping to thwart the trend. Click Forensics announced today that it is teaming up [...] more...
iBloks Rolls Out New Ad Widget So Video, IM Enthusiasts Can Share in Real Time
ADOTAS — iBloks today announced that is launching iBloks Video Messenger so consumers can IM and watch videos together – while logged onto Microsoft’s Windows Live Messenger. iBloks designed the advertising and consumer widget to connect video enthusiasts and IM customers – it essentially eliminates the unbearable delay e-mail users [...] more...
Coach Potatoes Surf Web, Not TV Channels — Market Accordingly
ADOTAS — Want to take a break, kick back, chill out? Chances are, like most consumers, you’ll turn to the net, not the boob tube for a little down time. IDC’s study of online behavior found that people spend about half of their weekly media time budget online: 32.7 hours on [...] more...
Dell Acquires MessageOne For $155M
Dell Inc. on Tuesday announced its agreement to buy MessageOne Inc., an e-mail management services provider, for about $155 million in cash. MessageOne, which also provides archiving and business continuity services, was bought to round out Dell’s Software-as-a-Service suite. MessageOne was co-founded by Adam Dell, brother of Dell founder Michael Dell [...] more...
E-Mail ROI Is Falling
Though the return on investment garnered from e-mail marketing operations is still healthy, there has been a downward trend in recent years, and it is forecasted to continue through 2007 and 2008. This is according to the U.S. Direct Marketing Association. In 2005, e-mail marketing ROI was $57.25 for every dollar [...] more...
Yahoo, EBay & PayPal Stop Phishing
Yahoo and auction web site eBay are teaming up to crack down on fake email. EBay is using Yahoo’s anti-phishing technology to support domain keys according to the BBC News Technology section. Domain keys block fake email by verifying sender with a digital signature. DomainKeys Identified Mail (DKIM) will be offered [...] more...
Microsoft Sends Email Through Datran
Microsoft has decided to use Datran Media for its email marketing communications, using Datran’s StormPost. This platform will allow Microsoft to customize its communications, beginning with newsletters and opt-in Hotmail featured offers. Datran Media has also developed an email inventory management for Microsoft that will let the technology giant’s ad sales [...] more...
Latest News
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- Microsoft Sued for Click Fraud August 27th 2008
- Lifetime Buys ParentsClick August 27th 2008
- Recall Boosted 52% With Contextually Relevant Ads August 27th 2008
Features
- Email Deliverability: 10 Golden Rules August 27th 2008
- Infomercials: Revolutionary Political Tool? August 27th 2008
- Can 314 Ad Networks Really Thrive? August 26th 2008
- The Mis-Match of Reasonable Expectations, Delivery August 26th 2008
- Get a 4:1 Payoff at Pricey Trade Shows August 25th 2008
Spotlight
AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...
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