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The Adotas Search Engine Advertising Section focuses on the news and activities of the Internet search engine advertising marketplace. Search engine advertising news encompasses the technologies and methods of keywords, bidding, targeting, copy, and well beyond to the activities of market leaders like Google, Microsoft and Yahoo. Adotas is proud to provide complete coverage of the Internet search engine advertising marketplace so you can remain informed and competitive.



Mobile Drive To Web

Written on
August 11th 2008
Author
Steven Siegel

ADOTAS EXCLUSIVE — When it comes to advertising, mobile represents the new frontier—and everybody is heading west. Just search the phrase “mobile marketing” on Google and more than 2.7 million entries appear. This shouldn’t be a surprise when you take into account the fact that the mobile channel offers brands [...] more...

Data Powerhouses Unite: Forrester Buys JupiterResearch

Written on
July 31st 2008
Author
Kathleen

ADOTAS – Forrester Research has snapped up JupiterResearch from MCG Capital Corp. for $23 million, plus assumed liabilities. Last year, Jupiter had revenues of $14 million while Forrester had revenues of about $212 million. Jupiter will be folded into Forrester’s Marketing & Strategy Client Group. Forrester and Jupiter specialize in statistics-heavy [...] more...

Study: Future of Ad Networks Uncertain

Written on
April 21st 2008
Author
Kathleen

ADOTAS – The wide-scale acquisition of third-party advertising networks in 2007 have created a one-stop shopping atmosphere that may not last, a recent report by JupiterResearch finds. The so-called “big four” – Google, Yahoo, MSN and AOL – captured 60% of U.S. interactive advertising spend in 2007, but only 23% of [...] more...

JupiterResearch Cracks The Mobile Code

Written on
March 24th 2008
Author
Editor

ADOTAS - JupiterResearch has found that introducing portable media players (PMP’s) with internet browsing capabilities are likely to stimulate significant growth among those accessing wireless web and will create additional opportunities for advertisers, who are expected to spend $2.2 billion on mobile messaging, display ads, and search via mobile technology [...] more...

SEM Soars

Written on
March 19th 2008
Author
Editor

ADOTAS - SEM spending exceeded estimates in 2007 and, based on survey responses by marketers and agencies, the search marketing industry will continue its growth in the same manner according to findings of the 2007 State of the Market survey by the Search Engine Marketing Professional Organization (SEMPO), released today [...] more...

Gigablast Unveils Site Search Tool

Written on
March 19th 2008
Author
Editor

ADOTAS – Stale search results again? Internet search trailblazer Gigablast is trying to clean out the cobwebs online. The company today announced the launch of their Gigablast Site Search with Gigaboost technology. The company launched its new search engine and Web site a few weeks ago – a study (performed by [...] more...

Yahoo Dons Rosy Glasses, Issues Q1 Report

Written on
March 18th 2008
Author
Editor

ADOTAS — All is well at Yahoo HQ, nothing to see here! That’s the message the company is clearly hoping to send in yet another attempt to stave off Microsoft Corp.’s unwanted advances. Yahoo Inc. today filed a presentation for its investors that details its three-year financial plan and strategic initiatives [...] more...

“The Perfect Marriage” — 360i Annexes i33

Written on
March 18th 2008
Author
Editor

ADOTAS — 360i, the independent digital arm of Innovation Interactive LLC, today announced that it has snagged design, marketing and development shop i33 communications. The move bolsters online search specialist 360i’s existing capabilities and boosts its ability to create integrated and measurable interactive marketing solutions. Financial terms of the buy [...] more...

Yahoo, Microsoft Meet for First Time Since Takeover Bid

Written on
March 14th 2008
Author
Editor

ADOTAS – With all of the cloak and dagger intrigue associated with secret war meetings and shady arms deals, Yahoo Inc. and Microsoft Corp. reportedly met early this week to discuss the software giant’s unsolicited bid. The meeting was the first since Microsoft’s January 31 offer and Yahoo’s February 11 rejection [...] more...

Spot Runner Deals Blow To MSN, Snags Top Exec

Written on
March 14th 2008
Author
Editor

ADOTAS — The top executive at Microsoft Corp.’s MSN media network has jumped ship for tech-driven advertising newbie Spot Runner – a coup for the startup and a blow to MSN. Joanne Bradford will spearhead Spot Runner’s new division – national marketing services, the unit focuses on national advertisers that aren’t [...] more...


Spotlight

AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...

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